By Martin Zwilling, Founder and CEO, Startup Professionals, Inc. – 04/04/2017
When you are growing a business, it’s hard to find time to focus on anything but the crises of today. Yet if you don’t spend some resources preparing for the changes in the marketplace we already know about, there may be no tomorrow for your business.
In my years of mentoring and advising business leaders, I find that real planning for the future always gets the short shrift.
Of course, nobody really knows all of what tomorrow will bring, in terms of globalization, digital technology, or demographic shifts, but most experts agree that certain elements are already obvious, and things must be done today to get your business ready in time.
I found some key ones in a new book, “The Future-Proof Workplace,” by Linda Sharkey, PhD, and Morag Barrett. These authors, who both have extensive credentials as executive coaches with top tier business leaders around the world, detail six factors of change that every business needs to address today to keep ahead of the wave.
I believe these factors are key to the future success of every new startup, as well as every mature company: